Carter Commercial Flooring had grown steadily over the years, eventually expanding into multiple markets across Texas. While growth was exciting, Melissa began noticing that every office had developed its own way of doing things. Estimating processes varied between locations, reporting looked different from branch to branch, and getting an accurate picture of company performance often took days.

The problem wasn't a lack of effort. Each team was working hard and producing results. The challenge was that leadership couldn't easily compare performance, identify bottlenecks, or understand where improvements were needed. As the company continued growing, Melissa knew those inconsistencies would only become more difficult to manage.

"We had great people in every office, but everyone was operating from slightly different playbooks," she explains. "The bigger we became, the more important consistency became.